It is claimed that insurance firms in Australia could see huge benefits from embracing mobile phone technology, as this will make it easier for consumers to browse and buy insurance cover.
According to recent reports many insurance firms in Australia could benefit hugely from embracing mobile phone technology, as this would make it easier for customers who are looking for insurance cover to browse, compare and buy insurance cover. This comes from the Australian communications giant Telstra, in its report entitled “Mobile Innovation – the Next Frontier for Growth and Productivity for Insurers.”
The report looks at new opportunities in the Australian insurance sector for firms to make user of mobile phone technology, as well as the rising popularity of internet enabled phones, in order to deliver better service for consumers and to increase their own success levels.
The report was launched in conjunction with the Financial Services Council, and John Brogden, CEO of the Financial Services Council, said: “The success and continued growth of the Australian life insurance industry is critical to the Australian economy, and it is critical to Australians and their families who rely on insurance to ensure the financial stability and wellbeing for their family.”
Telstra Enterprise and Government National General Manager Industry Development, Rocky Scopelliti, said: “Australia is one of the world’s most mature mobile markets. Today, 17 percent of Australians are using their mobile-connected devices to search for and make decisions about insurance, yet most Australian insurers are yet to offer any mobile applications for its employees, customers, agents or brokers.”
Source – Insurance Networking
